$9.99 Is Too Much

If you can download a tv show for $1.99 which is 43 minutes long, why would you want to pay $9.99 for two hours of movie? That is not proportionately priced. I would pay $5.99 at the most and that would be for a movie that was either in the theatre or not on DVD yet.

Apple to sell movies on iTunes by end of year - report - MarketWatch: "Apple Computer Inc. (AAPL) is gearing up to sell movies on its popular iTunes Web site, according to a published report.
A report in Variety, citing numerous sources, reported that Apple could start selling movies on iTunes by the end of the year.
According to the report, Apple Chief Executive Steve Jobs is personally handling the negotiations, and had proposed selling films at a flat rate of $9.99.
The report noted that studio executives balked at a flat-rate pricing model, given they would want to charge more for popular movies.
Officials at Apple weren't immediately available to comment on the Variety report."

I have Netflix, why would I want to add to my entertainment bill? Between cable and internet charges, I wouldn't want to pay more, entertainment should be cheaper. Plus, how is net neutrality going to affect this idea? In the time it takes to download the movie you could actually go to the theatre.

Of course this pricing only works if you are single. If you have kids it might be worth your while. But I doubt it.

Tags: Apple, movies, iTunes, Netflix